OVERVIEW

Foundational and evaluative research conducted on the Brands + Events and App teams at Nordstrom between February 2022 - present.

APP | BRANDS + EVENTS

As the UX Researcher on both the App and Brands + Events teams, I was the sole researcher who lead research initiatives for these horizontal facing areas:

Research planning and management: collaborated with stakeholders on product goals and research questions, scoped out research, and drafted study plans.

Workshop planning: planned and facilitated workshops to align stakeholders and drive design explorations.

Research moderation and execution: scheduled study sessions, prepared and coordinated testing assets with stakeholders, and moderated research using remote tools.

Analysis and reporting: synthesized data, created reports based on data-driven insights to align user needs with product direction, and shared study results with cross-functional stakeholders.

ROLE

UX Researcher

TEAM MEMBERS

Sarah Johnston (UX Design Senior Manager)
Bridgette Venzel (UX Design Lead - App team)
Kelsey Jacobsen (Senior UX Designer - Brands + Events team)

DURATION

Dependent on study (~2 - 4 weeks)

TOOLS

dscout
UserTesting
Mural

SELECTION OF STUDIES

Listed below are the various methods I used while on the team, as well as a small selection of studies that had significant reach and impact in the team.

RESEARCH METHODS

Usability testing (remote, moderated and unmoderated)
Concept testing (remote, moderated and unmoderated)

User interviews (remote, moderated)
Literature reviews
Diary study
Card sort

FOUNDATIONAL RESEARCH

DIARY STUDY + USER INTERVIEWS

WIP: study overview to come

EVALUATIVE RESEARCH

CONCEPT TESTING